Privacy Policy
Last updated: October 22, 2025
1. Introduction
Welcome to Lumo. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.
2. Information We Collect
2.1 Personal Information
When you create an account, we may collect:
- Email address
- Name or username
- Profile picture (if provided)
- Account credentials
2.2 Reflection Content
We collect and store:
- Your daily written reflections
- AI-generated artwork based on your reflections
- Dates and timestamps of your entries
- Any edits or modifications to your reflections
2.3 Usage Data
We automatically collect:
- Device information (type, operating system, unique device identifiers)
- App usage statistics (features used, session duration)
- Error logs and diagnostic data
- IP address and general location data
2.4 Payment Information
Payment processing is handled by Apple App Store. We do not store your payment card details. We may receive transaction confirmations and subscription status from Apple.
3. How We Use Your Information
We use your information to:
- Provide and maintain the Lumo service
- Generate AI artwork from your reflections
- Store and sync your content across devices
- Send important updates and notifications
- Improve and optimize our AI models and features
- Provide customer support
- Detect and prevent fraud or abuse
- Comply with legal obligations
4. AI and Machine Learning
Your reflections are processed by our AI systems to generate artwork. We want to be transparent about this process:
- Your reflections are analyzed to understand context, mood, and themes
- This analysis is used to generate personalized artwork
- We may use anonymized, aggregated data to improve our AI models
- Individual reflections are never shared publicly or used for marketing
- You can request deletion of your data at any time
5. Data Sharing and Disclosure
We do not sell your personal information. We may share your data only in the following circumstances:
5.1 Service Providers
We may share data with third-party service providers who assist us in:
- Cloud storage and hosting
- AI processing and machine learning
- Analytics and performance monitoring
- Customer support services
5.2 Legal Requirements
We may disclose your information if required by law, legal process, or governmental request, or to protect our rights, property, or safety.
5.3 Business Transfers
If Lumo is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. Data Security
We implement appropriate security measures to protect your information:
- Encryption of data in transit and at rest
- Regular security audits and assessments
- Access controls and authentication measures
- Secure data centers and infrastructure
However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information and reflections for as long as your account is active or as needed to provide you services. If you delete your account, we will delete your data within 30 days, except where we are required to retain it for legal purposes.
8. Your Rights and Choices
You have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Export your reflections and artwork
- Opt-out of marketing communications
- Withdraw consent for data processing
To exercise these rights, please contact us at hello@trylumo.app
9. Children's Privacy
Lumo is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected data from a child under 13, we will delete it promptly.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information.
11. Analytics and Cookies
We use analytics services to understand how users interact with Lumo. These services may use cookies and similar technologies. You can control cookie preferences through your device settings.
12. Third-Party Links
Our App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy in the App and updating the "Last updated" date. Your continued use of Lumo after changes constitutes acceptance of the updated policy.
14. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of the sale of personal information
- Right to deletion of personal information
- Right to non-discrimination for exercising CCPA rights
15. European Privacy Rights
If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectification, erasure, restriction of processing, data portability, and the right to object.
16. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Email: hello@trylumo.app
For privacy-specific inquiries: privacy@trylumo.app